Identify low click share for desktop and mobile

Click share can help you determine whether your ads are prominent enough to attract clicks. This is very important on mobile, since top results on mobile Shopping ads can have much higher click through rates from users.

Low click share with a high impression share means your product is showing up but users may be clicking on competitor ads instead. This article explains how to see if your product groups have a low click share on desktop and mobile devices.

Before you begin

Learn more about click share


Follow these instructions to download a report that includes click share and the device type.

  1. Sign in to AdWords.
  2. Click the Product Groups tab.
  3. Click Columns, and then select Modify columns.
  4. Next click Competitive metrics, and next to Click share, click the add button .
  5. Click Apply to add the columns.
  6. Click Download Download

A screenshot showing how to select "Device"

  1. Click + Add segment, and select Device to add details about mobile devices. 
  2. Click Download to finish downloading the report.

View your report

  1. Open it in a spreadsheet editor, like Google Sheets.
  2. In the Device column, you can filter by Mobile devices with a full browser to see mobile ad performance.
  3. Sort the Click share column to see the top performing product groups.

A screenshot showing an example report

Monitor your click share

Since click share is updated once a day, check in often to see whether your ads are improving. Increasing your bid and the relevance of your ads (e.g., image quality, price, promotions) can help your ads get higher position and more clicks. 

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