Search
Clear search
Close search
Google apps
Main menu

Set conversion values

This article explains how to set or change conversion values, and and how to set currencies or numerical values for your reports. 

To set up transaction-specific values, or conversion values that vary, follow the steps in this article on tracking transaction-specific conversion values.

Instructions

You can set your conversion value when you set up a conversion action, or follow the instructions below to change the value for an existing conversion action. You can set the conversion value again as often as you'd like. Just keep in mind that changes will apply only to conversions that happen after the change, and changes will usually take effect within a few hours.

Choose the AdWords experience you're using. Learn more

To change a conversion value, follow these steps:

  1. Sign in to your AdWords account.
  2. Click the Tools tab and select Conversions.
  3. In the table, find the conversion action you’d like to change and click its name.
  4. Click Edit settings.
  5. Click Value. Select how you want to track the value for this conversion action.
  6. Click Done.
  7. Click Save.  
  8. Click Done
Was this article helpful?
How can we improve it?
Previous New
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.