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About affiliate location extensions

If you sell your products through retail chains, affiliate location extensions can help you reach consumers when they are deciding what and where to buy. Affiliate location extensions help people find nearby stores that sell your products.

This article describes affiliate location extensions. For instructions on how to set them up, jump to Use affiliate location extensions.

Note

Affiliate location extensions are currently only available for retail chains located in the United States, the United Kingdom, and Germany.

How they work

Here’s how affiliate location extensions could help you win new customers on the Search Network:

  1. Someone searches on Google for a product

  2. Your ad shows with your affiliate location extension

  3. The person sees the nearest store that sells your product, either as an address or on a map

  4. On mobile, the person can tap to get directions to the store

  5. The person heads right to the store and buys your product

 

Here’s how affiliate location extensions could help you win new customers on the Display Network:

  1. Someone who fits your targeting criteria browses websites or apps on the Display Network

  2. The person is near to, or has demonstrated an interest in, the area where your product is sold

  3. Your display ad shows, along with your affiliate location extension, business photos, open hours, and store locations

  4. The person sees the ad, clicks on “Directions,” and goes to the store that sells your product

When to use them

If you’re a manufacturer who sells products through major retail chains, you can use affiliate location extensions to help people find nearby stores that sell your product. If you want to advertise your own business location, use location extensions instead.

Easy setup

To set up affiliate location extensions in AdWords, navigate to the Extensions page and add a new affiliate location extension at the account level, specify the retail chains where your products are sold, and we’ll take care of the rest.

Once you’ve added affiliate location extensions at the account level, the retailers you’ve selected become eligible to show across all campaigns and ad groups in that account. To customize which affiliate location extensions show for specific campaigns or ad groups, create a new affiliation location extension for the desired campaign or ad group. In contrast to standard location extensions, affiliate location extensions don’t require you to link to a Google My Business account.

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