Use message extensions

Let customers viewing your ads on mobile devices send your business a text message with just a tap. To win over people more likely to send a text message than to call, set up free message extensions for your text ads on the Search Network.

Before you begin

Message extensions require you to be able to receive, process, and send text messages. To learn about message extensions, go to About message extensions.

Now take a moment to decide how broadly you want your message extensions to show. Should they show across all your campaigns? A few campaigns? An ad group? Once you’ve decided, you’re ready to follow the instructions below.

Keep in mind that message extensions are not guaranteed to show with your ad all the time. Learn more about When extensions show.


You can create a message extension at the account, campaign, or ad group level.

Choose the AdWords experience you're using. Learn more

Create message extensions

  1. Sign in to your AdWords account.
  2. Click the Ads & extensions page menu, then click Extensions at the top of the page.
  3. Click the plus button , then select Message extension.
  4. Select the account, campaign, or ad group you want to add the message extension to.
  5. Use an existing message extension, or create a new extension (this option is chosen by default).
  6. Enter the information for your message ads:
    • Extension text: The text that will go in your click-to-message ad. Your text should be 5-35 characters.
    • Business name: The name of your business. Your text should be 1-25 characters.
    • Phone number: A phone number that’s capable of sending and receiving text messages.
    • Message text: The message text automatically shows in people’s messaging apps when they tap to send you a message. (For example, the message text might be: “I’d like to know more. Please text me back.”) Your text should be 10-100 characters.
  7. If you're in an eligible country, you may see an alert about message reporting, which gives you more detailed information about your messages. You can turn on message reporting by clicking the Settings page menu, then clicking Account settings at the top. Select Message reporting to make changes.
  8. Click Advanced options to restrict the message extension to certain dates or hours of the day.
  9. Click Save.


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