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Use sitelink extensions

To add more links to your ads, create sitelink extensions. Sitelink extensions can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they jump right to what they want. Sitelinks can encourage meaningful clicks, and can generate new business for you.

Before you begin

Campaign types you can use: Sitelink extensions are compatible with campaigns on the Search Network.

Tips: When setting up your sitelink extensions, keep these best practices in mind:

  • Keep link text short. Short links mean that more links can show, so be sure to stay within limits.*
  • Create links that reflect your site. Look at your website's navigation bars for easy sitelink ideas.
  • Add descriptions. Descriptions for each link make your ad more helpful to people viewing your ad. They don’t reduce the number of links that can show.
* Sitelink text is limited to 25 characters in most languages, or 12 characters in double-width languages (like Chinese, Japanese, and Korean).

Sitelinks at the ad group level

Before you create sitelink extensions at the ad group level, keep the following in mind:

  • By default, an ad group uses the sitelink extensions of the campaign it's part of.
  • If you create sitelinks for an ad group, they will override campaign-level sitelinks. You can also choose to show no sitelinks for an ad group.
  • To restore the default of using campaign-level sitelink extensions, simply remove ad-group level sitelinks and campaign-level sitelinks will return. 

Instructions

Choose the AdWords experience you're using. Learn more

How to add sitelink extensions

  1. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  2. Click the blue plus button Add button (plus button  FAB).pngthen click + Sitelink extension.
  3. From the “Add to” drop-down menu, choose the level you’d like to add the sitelink to. 
  4. To use an existing sitelink, click Use existing and select the sitelinks that you’d like to add.
  5. To create a new sitelink, click Create new.
  6. Fill out the sitelink text and URL.
  7. Enter additional text about your link in the Description fields (optional, but highly recommended).When you fill out both lines of description, your sitelink may be eligible to show with these details.
  8. Click Save to save your sitelink setting for your campaign.

Device preference

If you’d like to optimize your sitelink to show on mobile devices, take these steps:

  1. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  2. Find the campaign with the sitelink that you’d like to optimize and click the pencil icon next to it.
  3. In the window that appears, click the arrow in the top right corner.
  4. Click the Advanced options drop-down menu.
  5. Tick the box next to “Mobile” to optimize for mobile devices.
  6. Click Save.

How to edit sitelink extensions

To edit sitelinks at the account, campaign, or ad group level, take these steps:

  1. Click Ads & extensions on the page menu on the left, then click Extensions at the top of the page
  2. You'll see a list of all the extensions you have created.
  3. Click on the “Extension type” and select “Sitelink extension” from the drop-down menu, then click Apply.
  4. Find the specific sitelink you want to edit, and click the pencil icon next to it.
  5. Make changes to the sitelink.
    • Keep in mind that any changes you make will also be applied to any ad group, campaign, or account that shares this sitelink.
  6. After you're done editing, click Save.

Scheduling a sitelink

  1. Choose the campaign that has the sitelink you'd like to edit.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the extension you’d like to schedule.
  4. In the window that appears, click the arrow in the top right corner.
  5. Click the Advanced options drop-down menu.
  6. Set a start and end date to show your extension only during a specific timeframe.
  7. Under “Extension schedule,” select the days and times you’d like your extension to show. Click Add to schedule additional days and times.
  8. Click Save.
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