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Edit, remove or download negative keywords

Negative keywords can help focus your campaign on what your customers are actually searching for.

This article shows you how to manage your negative keywords by editing, removing and downloading in bulk. 

Before you start

If you’re new to negative keywords, find out more about negative keywords.

View your negative keywords

  1. Click the Keywords tab.
  2. Click the Negative keywords tab.
  3. You'll see your negative keywords in two tables: "Ad group level" and "Campaign level". 

Edit your negative keywords

  1. Tick the boxes next to the negative keywords that you'd like to edit.
  2. Click the Edit drop-down in the "Ad group level" or "Campaign level" table, then select "Change keyword text...". Make your changes to each individual negative keyword in the boxes that appear.

    (Optional) For search campaigns or ad groups, you can change your negative keyword's match type using the drop-down menu.
  3. Click Save.

Remove your negative keywords

  1. Tick the boxes next to the negative keywords that you'd like to remove.
  2. Click the Edit drop-down in the "Ad group level" or "Campaign level" table, then select "Remove". 

Download your negative keywords

  1. Tick the boxes next to the negative keywords that you'd like to download.
  2. Click the download button download icon in the "Ad group level" or "Campaign level" table.
  3. You'll see a "Download and schedule report" section. Click the “Format” drop-down menu and select a format for your file.
  4. Tick the box next to "Save this report" and enter a name for your report.
  5. Click Download.
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