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Find your bid strategy reports

Your bid strategy report gives you a snapshot of key metrics relevant to each strategy type.

This article shows you how to find your portfolio and standard bid strategy reports. Learn more About bid strategy reports.

Instructions

How to find your portfolio bid strategy report

  1. Sign in to your AdWords account.
  2. Click on Campaigns.
  3. Click Shared library in the menu on the left.
  4. Click Bid strategies.
  5. Look at the "Bid strategy status" column and hover over the speech bubble (Ad disapproval bubble).
  6. Click View bid strategy report.

How to find your standard bid strategy report

You can find your standard bid strategy report from two places on the Campaigns page.

  1. Sign in to your AdWords account.
  2. Click Campaigns, and select the tick box for one of your campaigns. Choose one of the following options:
    1. Click the Bid strategy drop-down, and select View bid strategy report.
    2. Look at the "Status" column and hover over the speech bubble (Ad disapproval bubble). Then click View bid strategy report.

Tip: Get quick access to bid strategy reports

For campaigns using automated bid strategies, the “Bid strategy type” columns contains a direct link to the bid strategy report. For easy access to these reports, add the column by clicking the Columns button above the statistics table and clicking Modify columns from the drop-down menu. Then add the “Bid strategy type” column in the Attributes category, and save it to your table. Learn how to Use columns to find specific performance data.

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