Responsive ads: Definition
Responsive ads automatically adjust their size, appearance and format to fit available ad spaces. So a single responsive ad may appear as a small text ad in one place and a large image ad in another.
- To create their ads, advertisers enter their assets (for example, headlines, descriptions, images and logos). Then AdWords automatically creates the ads that people see.
- Responsive ads fit just about any ad space across the Display Network, and can take on native formatting to match the tone and feel of the websites that they display on.