Shop sales

Shop sales measurement models the number of offline purchases that have occurred after your customers interacted with your Google ads and the modelled value of those. You can get the benefits of both shop sales transaction count reporting and dynamic values reporting. To leverage dynamic shop sales reporting, you can opt into automation shop sales solutions powered by survey and receipts data from over 10 million users of the Google Opinion Reward app, third party partnerships or by uploading your 1P data in a privacy-safe way. This allows you to understand the true value of your ads and check how the ads are translated into offline transactions and revenue. Shop sales measurement is available for retailers, restaurants and automotive OEMs or regional dealer groups if meeting eligibility requirements.