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Low data: Definition

Charts or statistics showing a 'low data' or 'limited data' warning may not be a complete reflection of your long term performance.

  • AdWords can only show results or insights based on the data in the date range that you've selected. Charts or reports showing the 'low data' icon could be less informative than they will be when your ads have accumulated more impressions, clicks, conversions or other stats.
  • Bear in mind, if your ads have been running for a short period of time, your performance results could easily shift the next time that someone interacts with one of your ads or converts on your website.
  • It's best to look at data over a longer date range before taking action on charts or graphs that are based on a limited number of information. With more information, you'll see a more accurate picture of how your ads and targeting are performing.

Learn about reporting in AdWords

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