About video campaigns
Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.
This article explains the different components of Video campaigns and how you can use them. Find out how to create a video campaign in AdWords
How it works
Available video ad formats include TrueView in-stream ads, TrueView video discovery ads and bumper ads. TrueView video discovery ads can only appear on YouTube.
TrueView in-stream ads run before, during or after other videos on YouTube or across Display Network sites, games or apps. These ads may also run on YouTube videos that are embedded on other sites. After five seconds, the viewer has the option to skip the ad.
Outstream ads show on partner sites. These ads are only available on mobile and tablet and are designed to help make it easier for users to tap to play your video. Outstream ads can help increase brand awareness by extending your reach beyond YouTube.
TrueView video discovery ads only appear on YouTube and reach people in places where they’re discovering content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.
Bumper ads are a short video ad format, designed to allow you to reach customers broadly and increase awareness about your brand by using a short, memorable message. Bumper ads are just six seconds or less, and viewers can’t skip the ad.
When to choose it
- You want to advertise videos on YouTube and across the Google Display Network.
- Recommended for all AdWords advertisers, from first-timers to more-experienced pros.
Showing video ads may seem pretty sophisticated, but that's the beauty behind these campaigns: They're simple to set up and manage. You can use videos from your own YouTube account, and similar to other AdWords campaigns, you can see video ad performance, and tweak video targeting.
You just opened a restaurant, and want to get the message out to potential customers.
A "Video" campaign lets you reach people visiting food-related websites, such as blogs about specific cuisines or websites that provide restaurant reviews. You can also reach people who are viewing YouTube videos about the kind of food that your restaurant serves.
"Video" campaign subtypes
Video – standard
Note: "All features" campaigns are no longer available.
- Bidding and budget settings
- Location targeting
- Language targeting
- Option to target by operating system, device model, carrier and wireless network
- Ad scheduling and ad delivery methods
- Mobile app installs settings