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About video campaigns

Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.

This article explains the different components of Video campaigns and how you can use them. Learn how to create a video campaign in AdWords

How it works

Available video ad formats include TrueView in-stream ads, TrueView video discovery ads, and bumper ads. TrueView video discovery ads can only appear on YouTube. 

TrueView in-stream ads run before, during, or after other videos on YouTube or across Display Network sites, games, or apps. These ads may also run on YouTube videos that are embedded on other sites. After 5 seconds, the viewer has an option to skip the ad.

TrueView video discovery ads only appear on YouTube and reach people in places where they’re discovering content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page. 

Bumper ads are a short video ad format, designed to allow you reach customers broadly and increase awareness about your brand by using a short, memorable message. Bumper ads are just 6 seconds or less, and viewers can’t skip the ad.

Learn more about video ad formats

Video ad

When to choose it

  • You want to advertise videos on YouTube and across the Google Display Network.
  • Recommended for all AdWords advertisers, from first-timers to more-experienced pros.

Showing video ads may seem pretty sophisticated, but that's the beauty behind these campaigns: They're simple to set up and manage. You can use videos from your own YouTube account, and similar to other AdWords campaigns, you can see video ad performance, and tweak video targeting.

Learn more about video ad performance

Learn more about targeting for video ads


You just opened a restaurant, and want to get the message out to potential customers.

A "Video" campaign lets you reach people visiting food-related websites, such as blogs about specific cuisines or websites that provide restaurant reviews. You can also reach people who are viewing YouTube videos about the kind of food that your restaurant serves.

"Video" campaign subtypes

Video - Standard

Note: "All features" campaigns are no longer available.

Available features

  • Bidding and budget settings
  • Location targeting
  • Language targeting
  • Option to target by operating systems, device models, carriers, and wireless networks
  • Ad scheduling and ad delivery methods

Unavailable features

  • Mobile app installs settings

Specialized "Video" campaign types

Related links

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