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Maximize clicks: Definition

An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget.

  • Maximize Clicks is the simplest way to bid for clicks -- you set a budget, and AdWords does the rest. You don't need to choose specific bid amounts for your ad groups, keywords, or placements.
  • With Maximize Clicks, you set a target daily budget and the AdWords system automatically sets your maximum cost-per-click (CPC) bids on your behalf, with the goal of getting you the most clicks possible within that budget.
  • For more control, you can also set bid limits to prevent your bids from being set over that amount. While setting a bid limit offers tighter control, it might restrict your ad position and the number of clicks that your ad receives.
  • If at any time you don't like the bid suggestions, you can easily switch to using Manual CPC bidding, which gives you full control to set the bid amounts yourself.
  • Maximize Clicks isn't available with the following:
    • Display Network campaigns with the marketing objectives "Engage with content," or Universal App campaigns.
    • Bid adjustments based on day and time
  • Maximize Clicks was previously referred to as “Automatic bidding”
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