Search
Clear search
Close search
Google apps
Main menu
true

Over-delivery credit

A credit applied to your account if we've shown your ad so much that you exceed your monthly charging limit. Google doesn't charge you for these clicks and can automatically issue a credit on your invoice.

How it works:

  • Over-delivery is when AdWords shows your ad more than what your budget would normally allow. And this can help make up for those days when your ad doesn't show very much.
  • When over-delivery happens, your total daily cost could be up to 2 times your average daily budget. But in a complete monthly billing period, you'll never be charged more than your monthly charging limit – the average number of days in a month (30.4) multiplied by your average daily budget.
  • If Google over-delivers your ads too often, and you accrue more costs in a complete monthly billing period than your budget allows, an over-delivery credit is automatically applied to your account.

More about over-delivery
More about monthly charging limits
More about managing your budget

Was this article helpful?
How can we improve it?
Reach more customers with an online ad

With AdWords, you can run ads on Google to stand out on local searches. Only pay when your ad is clicked on. [Learn more]

Sign Up for AdWords