All conversions: Definition

A calculation of all the conversions that AdWords drives for your business.

  • "All conversions" includes the data in your "Conversions" column plus conversion actions you’ve chosen not to include in your “Conversions” column. It also includes cross-device conversions, store visits, certain phone calls, and more.
  • Once you’ve set up conversion tracking, you’ll see the "All conversions" column in your reports.
  • Compare “All conversions” to your regular "Conversions" column to see the full range of conversions driven by your ads, including cross-device conversions and those that you chose not to include in "Conversions." This can give you a more accurate understanding of how users interact with your business and help you better calculate the effectiveness of your advertising. 

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