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Navigate the new AdWords experience

This article applies to the new AdWords experience. Determine which AdWords experience you’re using.

If you’re using the previous AdWords experience, read Navigate the previous AdWords experience.

Welcome to the new AdWords experience! Ready to take a look around? Let’s check out what you can do in your account:

To get started, you'll need to be invited to the new AdWords experience. For now, we recommend using the Mozilla Firefox, Google Chrome, or Apple Safari browsers, where AdWords has been optimized to work best. We also recommend turning off any ad blockers while you're using the new AdWords experience, because ad blockers may cause problems with AdWords loading.

Don't feel like reading? Take a tour through key areas of the new AdWords experience, right in your account. Or, watch a quick video.


How to navigate the new AdWords experience

To see subtitles in your language, turn on YouTube captions. Click the Settings icon at the bottom of the video screen, select "Subtitles," and then specify your language.


Move among campaigns and ad groups

To move among your campaigns and ad groups, use the navigation panel on the far left-hand side. If you're on a smaller screen, the navigation panel is hidden by default. To open it, either hover your mouse over the left-hand side of the page, or click the arrow icon Open navigation panel

To filter the types of campaigns you see in the panel, click the 3-dot icon on the navigation panel. This also filters what you'll see in your main account workspace.

Move among pages in your account

To move among your main account pages, click items in the page menu, which is the bar along the near left-hand side of the page. The contents of the page menu change depending on whether you're at the account level or drilled down into a specific campaign or ad group. Only the options relevant to that campaign or ad group show in the page menu.

Get insights from Google

The Overview page is your starting point when you sign in. It reveals Google-generated insights for each level of your account—from your overall campaigns, down to a specific ad group. Adjust the date range, choose a campaign, or click a specific card detail to continue discovering more insights.

Create something new

To create campaigns, ad groups, ads, and keywords, or to add location targeting or ad scheduling, click the item you want to create in the page menu, then click the plus button  on the resulting page.

Use reporting

Access your performance reports by clicking the reporting icon  in the upper right corner of your account and choosing Reports or Dashboards

Access account tools

Access essential optimization and planning tools by clicking the tool icon in the upper right corner of your account. 

See important alerts

Get the most critical account alerts the same way you did in the previous AdWords experience. Just click the bell icon Notifications in the upper right corner of any page in your account. For all alerts, not just the most critical, check the previous AdWords experience for now.

Manage billing and account settings

To go to your billing, account management, and notification preferences, click the tool icon in the upper right corner of your account. For now, billing opens in the previous AdWords experience, in a new tab. When you're done using it, just close the tab to return to the new AdWords.

Get help

Find help by clicking the help icon in the upper right corner of your account and choosing Get help.

Give feedback

We'd love to hear your thoughts about the new AdWords experience. To let us know what works for you and what could be improved, click the help icon in the upper right corner of your account, and select Send feedback.


Switch between new and previous AdWords

Move back and forth between the two AdWords experiences whenever you'd like. The version of AdWords you used last will be saved for the next time you sign in.

To move from the new AdWords to the previous AdWords:

  1. Click the tool icon in the upper right side of your account.
  2. Select Return to previous AdWords.

To move from the previous AdWords to the new AdWords:

  1. Click the gear icon Settings in the upper right side of your account.
  2. Select Try the new AdWords.

If you click a feature in the new AdWords that isn’t available yet, it’ll open the previous AdWords in a new browser tab. To return to the new AdWords, just close the tab. See the full list of what's currently available in the new AdWords

Navigation tips

Here’s how to find various features and perform common tasks in the new AdWords experience.

Feature or action How to find or use it
Any place in your account Press “G” then “T” and  enter what you’re looking for, such as “campaigns.”
Campaigns, keywords, and ads  Select "Campaigns,”  "Keywords,” or "Ads" from the page menu on the left.
Ad extensions Select "Ads" from the page menu on the left, then click "Extensions" at the top.
A specific campaign Click on the campaign in the black navigation panel on the left. If you don't see the panel, click white arrow in the top left to expand it.
Get help or send feedback Click the help icon  in the top right.
Guided steps Click the help icon  in the top right and select “Guided steps.”
Billing, tools, account settings  
Billing and payments, tools, the shared library, bulk operations, account settings and linking, and conversion tracking Click the tool icon  in the top right.
Resize table columns Hover over the column header, then drag the blue column dividers that appear.
Download Click the 3-dot icon  above the table.
Change history Select "Change history" in the page menu on the left.
Dimensions reports Click the reporting icon in the top right, then select "Predefined reports."
Segment, filter, or modify columns Select the segment icon Segment, filter icon Filter, or columns icon Columnsabove the table.
Copy and paste Select the rows to copy. Click "Edit" in the blue bar above the table. Then go to where you want to paste the items. Select “Paste” from the 3-dot icon  above the table.
Automated rules To create an automated rule, click the 3-dot icon at the top and select “Rules.”
Bid adjustments Click "Devices,” "Ad schedule,” "Locations,” or "Advanced interactions" in the page menu on the left. Check the box next to the item you want to adjust. Click “Edit” in the bar above the table and select “Change bid adjustments.”
Account URL options and auto-tagging Select "Settings" from the page menu on the left. Then select "Account settings.”
Audience targeting Bid-only audiences are now called "Observations" and Target-and-bid audiences are called "Targeting." 
Standard vs. All features campaigns When you create a campaign, select a goal to see the relevant features.
Dynamic Search Ads campaigns To create Dynamic Search Ads campaigns, select “Search Network,” then any goal. Expand "Additional settings" and choose your Dynamic Search Ads settings. To manage your auto targets, select "Dynamic ad targets" in the page menu on the left.

How using the two AdWords experiences works

Most changes you make will be reflected across both experiences. For example, if you add a new keyword, it's in your account whether you're viewing it through the new or previous experiences. However, for certain advertisers, changes you make to some reporting features aren’t reflected across both AdWords experiences. To learn more, please see this article.

If you've saved any browser bookmarks for specific AdWords pages, be sure to update them with the URLs of the new AdWords experience.

If multiple people have access to your account, each can choose which experience to work in without affecting the choice the other signed-in users have made.

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