A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organise categories of products or services that you offer.
- Your AdWords account can have one or many ad campaigns running.
- Each campaign consists of one or more ad groups.
- Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.
- You can create separate ad campaigns to run ads in different locations or using different budgets.