The order in which your ad appears on a page in relation to other ads. An ad position of "1" means that your ad is the first ad on a page.
- Ad position is determined by a formula called Ad Rank that gives your ad a score based on your bid, the quality of your ads and landing page and the expected impact of extensions and other ad formats. So even if your competition bids more than you, you can still win a higher position – at a lower price – with highly relevant keywords and ads.
- Your Ad Rank is recalculated each time that your ad is eligible to appear, so your ad position can fluctuate each time depending on your competition at that moment.
- Ads can appear at the top or bottom of a search results page.