View rate: Definition
A ratio showing the number of paid views of a video ad to the number of impressions.
For example, if you had 5 views and 1000 impressions, then your view rate would be 0.5%. Here's how it's calculated:
- View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network.
- You can use View rate to track the value of your video campaigns on YouTube and the Display Network.