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First position bid estimate: Definition

The bid you likely need to set for your ad to be shown in the first ad position at the top of the first page of search results.

  • This estimate approximates what cost-per-click (CPC) bid is needed for your ad to show in the first ad position at the top of search results when a search query exactly matches your keyword. Your ad can still appear if your bid does not meet this estimate, but it's less likely to appear in the first ad position of search results.
  • The estimate is based on each keyword's Quality Score and competition from other advertisers. If your first position bid estimate is very high, it may mean that your keyword's Quality Score is poor and could be improved.
  • To see first position bid estimates for your keywords, find the "Est. first pos. bid" column in the Keywords table.
  • The estimate isn't a guarantee -- on occasion your ad may not make it to the first position, even when you meet the first position bid estimate.
  • In some cases, you may have an average ad position of 1, even though your first position bid estimate is above your current bid. Keep in mind that an average position of 1 means that your ad showed above other ads, even when ads only showed on the bottom or on the side of search results. This is different from the first position bid estimate, which approximates the bid needed to be shown in the first position at the top of the search results page.
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