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Portfolio bid strategy: Definition

An automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords.

Portfolio bid strategies automatically set bids to help you reach your performance goals.

  • Once you create a portfolio strategy, it will be stored in your Shared library. This is the central location for managing your portfolio bid strategies and tracking their performance.
  • Use the Campaigns, Ad groups, and Keywords tabs to add items to a portfolio bid strategy.
  • Portfolio bid strategies were previously referred to as “flexible bid strategies.”
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