Portfolio bid strategy: Definition
An automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords.
Portfolio bid strategies automatically set bids to help you reach your performance goals.
- Once you create a portfolio strategy, it will be stored in your Shared library. This is the central location for managing your portfolio bid strategies and tracking their performance.
- Use the Campaigns, Ad groups, and Keywords tabs to add items to a portfolio bid strategy.
- Portfolio bid strategies were previously referred to as “flexible bid strategies.”