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Update your Flash ads

If you used Flash in your AdWords campaigns, you’ll need to upgrade to HTML5. This article explains how to:

If you used AdWords has stopped running display ads in the Flash format, so your Dynamic Flash ads are running as HTML5 ads in a simple format with your logo. Updating your ads is strongly recommended. See “Situation 2” below.

Instructions

Situation 1: You already have Flash ads uploaded to AdWords

If you already have Flash ads uploaded to AdWords, we highly recommend that you create new image ads instead. You can also create HTML5 ads with one of these free Google tools:

  • AdWords Ad gallery: Create an ad from existing HTML5 templates or get custom ad ideas based on your website's content and style.
  • Google Web Designer: Download this free HTML5 authoring tool to build ads for your Google Display Network campaigns.

Alternatively, you can upload HTML5 ads that you create on your own directly into AdWords. See AdWords HTML5 requirements. After you create your ads, you can use the AdWords HTML5 validator to check that they meet our requirements.

Remember to follow our best practices for building compelling display ads that can reach people across the browsers and devices they use.

If you have Flash ads that were previously uploaded to AdWords, they may have been updated to HTML5 automatically. Converted Flash ads show as “Flash and HTML5” in AdWords, and will continue to run.

Situation 2: You created Flash ads in the AdWords Ad gallery

If you created Flash ads in the AdWords Ad gallery, we recommend that you create new image ads by using one of these methods:

  • Uploading a new image ad or an HTML5 ad
  • Using any of the ad templates currently available in AdWords
  • Creating a dynamic responsive ad (or non-responsive dynamic image ad)

Situation 3: You have Flash ads running on third-party ad servers

Starting in June 2016, AdWords will no longer let you upload Flash creatives. Any Flash creatives uploaded prior to June will stop serving in January 2017. Third-party served ads that use Flash creatives and/or tracking pixels will be disapproved, and you will receive the error message "Flash Content Not Serving."

If you have Flash ads running on third-party ad servers, such as DoubleClick Manager, you can either create a static image ad, or create an HTML5 ad on your own and upload it to your ad server of choice. If you have a Flash pixel running within a third-party ad tag, it should be removed from the ad server and replaced with technology that doesn't rely on Flash. 

Create HTML5 ads with any of these free tools from Google:

Alternatively, you can upload HTML5 ads that you create on your own directly into AdWords.

Whatever tool you choose, remember to follow our best practices for building compelling display ads that can reach people across the browsers and devices they use.

Keep in mind

Ad servers must be certified to serve HTML5 ads on AdWords.

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