Tracking and improving results
Are you managing your advertising investment wisely? Running a successful AdWords campaign is an ongoing process, and we suggest signing in to your account at least once a week to check in.
This interactive guide is designed to help you get the most value for your budget. In each section, we'll ask you key questions about your campaign, go through helpful examples and provide step-by-step instructions.
Haven't set up a campaign yet? You might want to first complete the previous guide in our series, Create a campaign that reaches new customers.
What's included in this guide:
- Getting the data that you need
- Assessing your performance
- Refining your keywords and bids
- Optimising your ad and landing page