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About the Report Editor

The Report Editor is a tool that allows you to engage with your performance data through multi-dimensional tables and charts. With the ability to create these tables and charts directly within AdWords, the Report Editor eliminates the need to download your data in order to thoroughly explore it. You can save your tables and charts to share with others, or incorporate them into your dashboards.

This article goes over the parts that make up the Report Editor and their purpose. After familiarizing yourself with this information, learn how to create customized reports with the Report Editor.

Benefits

  • A simple drag-and-drop interface lets you quickly build and manipulate multi-dimensional tables and charts, reducing the need to download your data for deeper analysis.
  • Multi-segment analysis lets you slice and dice your data with finer granularity in your tables and charts.
  • Custom charts let you quickly visualize the patterns and trends in your data.
  • Advanced filtering and sorting allow you to filter on segmented metrics (e.g., mobile clicks) and sort by multiple columns.

Get to know the Report Editor

Choose the AdWords experience you're using. Learn more

To use the Report Editor effectively, you should get to know its parts.

Before you begin

To help you visualize the parts of the Report Editor, open the Report Editor:

  1. Sign in to your AdWords account.
  2. Click the reporting icon in the upper right corner of your account, then select Reports.
  3. Click the plus button in the upper left corner of the page, then select any table or chart type.

Parts of the Report Editor

  • Tiles: Located in the sidebar on the left side of the page, tiles are dimensions and metrics that you drag on to the canvas to build your report. Metrics are quantitative measurements about your data, such as clicks, impressions, and conversions. Dimensions describe qualitative characteristics of your data, such as device, ad group, or location.
  • Sidebar: This area on the left side of the page contains tiles. Drag tiles onto the canvas to build reports.
  • Canvas: The large gray area in the middle of the page is the canvas. This is where you’ll drag tiles to create reports. You can filter the report data in the canvas by date or by a set of filtering options, such as campaign or ad group status.
  • Shelf: The shelf is the area above the canvas that shows you which tiles have been added to your report. The shelf only shows when you’ve dragged a tile onto the canvas.

Report Editor filters

Applying a filter to your report hides data you don’t want to see. To see your hidden data again, just remove the filter. 

There are two types of filters:

  • Report filters refine the dataset that is used to build your tables or charts. These filters are not affected by what tiles have been dragged on to the canvas, or what kind of table or chart you’re currently using to view your data. Use report filters when you want to explore a particular subset of your data. For example, you could use a report filter to view all your campaigns with the word “brand” in them, or focus on mobile traffic.
  • Table filters can be applied to specific columns in your table to filter out rows that don’t meet your specified criteria. If the column being filtered is removed from the table, the filter is removed as well. Use table filters when you want to focus your table on a particular set of rows. For example, you could use a table filter to hide all rows where impressions are less than 500. If you plan on converting your table to a chart, be aware that not all table filters can be transferred to your chart.

Example

Suppose you'd like to see all of the keywords in your campaigns that have lots of mobile clicks. First you create a table that shows keywords and clicks. Then you apply a report filter that narrows your dataset down to mobile devices. Now your table shows the mobile clicks for your keywords. However, you realize that there are a lot of keywords that have no mobile clicks, and they are cluttering your view. So you go to the column header and apply a table filter that only shows rows that have more than 0 clicks.

Learn how to apply and remove filters.

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