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Create text ads with customized text

Create text ads that automatically update with info you want potential customers to know. Instead of creating multiple static text ads—where the only difference is a price or a keyword—you can create one ad with text that dynamically updates based on keywords, business data, or even the time of day.

Dynamic text that you can add to your text ads: 

  • Countdowns: Counts down to a certain event, and have your ads update based on the current time. Learn more 
  • Ad customizers: Adds parameters that change automatically based on any attribute you choose: products, categories, prices, and more. Keep in mind that you’ll only see “Ad customizer” as one of your options if you’ve added business data to your AdWords account. Learn how to upload ad customizer data
  • Keywords: Makes your ad’s text more relevant by matching the search query that your potential customer entered. Learn more
  • IF function: Inserts specific text if a condition is met on any of the following dimensions: device, time, audience, gender or age. You can also insert default values if your text exceeds the character limit or when the condition is not met. Learn more

Text ad with keyword insertion, countdown, and ad customizer

Example

Let’s say you have an online shop that sells sporting goods. You could create a text ad that includes the keywords people used to find your ad, a specific product you offer, its price, and a countdown to a sale you’re currently running.

Add dynamic text to your ads

To get started using dynamic text in your text ad, type a brace ( { ) in any new or existing text ad. Select the type of dynamic text you want from the drop-down menu. 

 

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