Adjusting Bids to Maximize Profits: Google Best Practices

Official Guide to Optimizing Bids to Drive Profits.

Maximizing profit should be the performance goal of every AdWords account. Here are 4 steps to effectively manage your bids and maximize profits from your account.


1. Four steps to profit driven bidding in AdWords

  • Define a formula that calculates total profits from AdWords. 

Why: You need a formula to measure and optimize for profit in AdWords.

  • Run a broad-scale manual bid test. 

Why: Get an edge in the auction by finding profitable bid opportunities faster than others can.

  • Evaluate results and measure your profit. 

Why: Identify areas for improvement as you analyze results.

  • Use automation to adjust your bids. 

Why: Free up your time so that you can focus on other strategic priorities.

Read more about the four steps to profit driven bidding in AdWords.

2. Concerns and considerations

As you make a bid for higher profits, some questions and concerns may come up. In this section, we’ll look at some common concerns and show you how to address them.


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