Google Best Practices
Want to get the most out of your AdWords account? Google's Best Practices Series provides strategic advice on core search engine marketing tactics. It's intended to help you get the most out of AdWords. Based on Google's internal data and vetted by the people that built AdWords, this series helps form the foundation of your paid search strategies.
Drive Sales with Gmail Ads
Gmail ads let you reach people in places where they spend a lot of time -- their inboxes. From targeting to creatives, learn how to drive the best possible performance from your Gmail ads campaigns.
Find new customers
Show the right message
Optimize to full value
(New) Capture Mobile Shoppers with Your Shopping Campaigns
Create and Optimize Effective Shopping Campaigns
Get Your Search and Shopping Campaigns Ready for Holiday Success
Drive Foot Traffic to Your Stores
Work more effectively
Looking for something more basic? Check out How to be successful with AdWords.