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New AdWords features

Expand the sections below to see what's new in AdWords each month. To get the most out of these new features, head over to Google Best Practices for checklists and step-by-step guides to optimizing your account.

August 2017
New feature update Quickly see the relationship between two metrics with scatter charts in the Report Editor.
8/15/2017
Help Center
July 2017
New feature update Identify shifts in ad performance by comparing two date ranges in the Report Editor.
Available in the new AdWords experience.
7/18/2017
Help Center | Google+
June 2017
New feature update Use custom rules to manage campaigns more effectively with the new AdWords Editor 12.
6/29/2017
Help Center | Blog post | Google+
Known issues update Links are now more relevant with dynamic sitelinks, and you pay per click.
6/28/2017
Help Center
May 2017
New feature update Automatically set bids to get the most conversions with Maximize Conversions.
5/30/2017
Help Center | Blog post | Google+
Acccount settings update Save time and reduce errors by scheduling your conversion imports.
5/16/2017
Help Center | Google+
Acccount settings update Get more transparency into keyword Quality Score performance with new reporting columns.
5/15/2017
Help Center | Blog post | Google+
Known issues update Get more conversions and bidding flexibility with Enhanced CPC (ECPC) bidding.
5/9/2017
Help Center
New feature update Find people similar to your best customers with similar audiences for Search.
5/1/2017
Help Center | Blog post | Google+
April 2017
New feature update Reach customers more easily with Smart display campaigns.
4/20/2017
Help Center | Blog post | Google+
Acccount settings update Measure view-through conversions (VTCs) for your Gmail ads campaigns.
4/12/2017
Help Center
July 2017
New feature update Learn how DSA supports expanded text ads, URL uploads via page feeds, and improves ad relevance.
3/28/2017
Help Center | Blog post | Google+
Known issues update See your effective target CPA performance (actual vs target) in your bid strategy reports.
3/22/2017
Help Center
Acccount settings update Soon, exact match close variants will include rewording and reordering.
3/17/2017
Help Center | Blog post | Google+
New feature update Show local information in display ads to drive more in-store visits.
3/7/2017
Help Center | Google+
Acccount settings update Learn about updates to the default window for view-through conversions (VTCs).
3/6/2017
Help Center | Google+|
Acccount settings update Automatically show your prices to more people with price extensions on all devices.
3/3/2017
Help Center | Google+
February 2017
Switch to using to a new feature AdWords Campaign Experiments are no longer supported; use campaign drafts and experiments.
2/2/2017
Help Center
January 2017
New feature update Create more relevant ads with ad customizers using IF functions and default values. Help Center | Google+
Switch to using to a new featureRead about why "Converted clicks" is going away and what this means for your account.
1/8/2017
Help Center
Acccount settings update Share your negative keyword lists across accounts that are linked to your manager account.
1/6/2017
Help Center
December 2016
Acccount settings update Save time and simplify your audience targeting by adding audiences at the campaign level.
12/8/2016
Help Center | Blog post | Google+
Acccount settings update Download AdWords Editor 11.7 for location extensions, bumper ads, square images for responsive ads.
12/5/2016
Help Center
November 2016
New feature updateDrive visits to partner retail locations with affiliate location extensions.
11/4/2016
Help Center | Google+
New feature update Show more of your services and range of products and their prices, with swipeable price extensions.
11/14/2016
Help Center | Google+
October 2016
New feature updateAllow consumers to text message you from mobile search ads using message extensions.
10/24/2016
Help Center | Blog post | Google+ | Google Best Practices
Switch to using to a new feature Managed-Read only and Managed-Standard levels will upgrade to Administrative access in November.
10/24/2016
Help Center
New feature update Customize your bids and ads with demographics for search ads in the Audiences tab.
10/20/2016
Help Center | Blog post | Google+
Acccount settings update Share your saved AdWords reports for easier collaboration with improved report sharing.
10/20/2016
Help Center | Google+
New feature update See search term suggestions from high volume keywords in the Ad Preview and Diagnosis Tool.
10/18/2016
Help Center
Acccount settings update Import your existing keywords into Keyword Planner directly from your campaigns and ad groups.
10/17/2016
Help Center | Google+
New feature update Get the latest updates to the AdWords app, including expanded text ads, notifications and more.
10/6/2016
Help Center | Google+
Acccount settings update Display URLs show as Unicode characters regardless of the user's language preference.
10/5/2016
Google+
Acccount settings update New AdWords Editor 11.6 features include universal app campaigns, Gmail ad templates, and more.
10/4/2016
Help Center | Blog post | Google+
Acccount settings update See a single Google Click ID reported at each impression time for better reporting accuracy.
10/4/2016
Help Center | Blog post
September 2016
Acccount settings update Import your Salesforce conversions into AdWords for a holistic view of ad performance. Help Center | Google+
New feature update Promote your iOS or Android app across Google and bid for installs or in-app actions.
9/14/2016
Help Center | Blog post
New feature update Access multiple accounts with a single login, switch between accounts, and invite new users.
9/13/2016
Help Center | Google+
Acccount settings update Update your Customer Match files more easily with automatic hashing and a replace function.
9/12/2016
Help Center
New feature update Track Android in-app purchases from your ads automatically with Google Play.
9/8/2016
Help Center
New feature update Create and assess campaign groups based on your marketing objectives using performance targets.
9/6/2016
Help Center | Blog post | Google+

Looking for something more basic? Check out Your guide to AdWords.

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