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Your guide to AdWords

Reach new customers and grow your business with AdWords, Google's online advertising programme. These guides are designed to get you up to speed quickly, so that you can create successful ads and turn your advertising investment into revenue. Just pick the path that's right for you to begin!

Basics | Get started with AdWords

Want to know how to be successful with AdWords? Learn about online advertising basics, setting up an AdWords campaign and improving your results.


Mobile site optimisation

Mobile | Make your website and ads mobile-friendly

More than half of searches are from mobile devices. Follow this guide to learn how to optimise for these potential customers.


Optimisation | Create successful Search campaigns

Follow this 3-point strategy to engage potential customers with targeted messages in the moments that matter most.


Best Practices | Get the most out of AdWords

Are you ready to take your performance to the next level? Learn in-depth strategies vetted by the people who built AdWords to help you succeed.





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