Your guide to AdWords

Reach new customers and grow your business with AdWords, Google's online advertising program. These guides are designed to get you up to speed quickly, so you can create successful ads and turn your advertising investment into profits. Just pick the path that's right for you to get started!

Discover | What to know before you sign up with AdWords

Interested in advertising with AdWords? Find helpful resources for new advertisers—articles, videos, and more.

Start | Get your first ads up and running

Ready to sign up and start advertising with AdWords? Set up your account in just a few steps.

Succeed | How to be successful with AdWords

Want to make the most of your AdWords investment? Learn about online advertising basics, running an AdWords campaign, and improving your return on investment.

Optimize | Advanced tips for tracking and improving online sales

Have some AdWords experience under your belt? Take your advertising to the next level.


Looking for something more advanced? Check out our Best Practices series.

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