Create a Lightbox ad

Reach, captivate and delight your potential customers with the Lightbox family of interactive ad formats. Lightbox ads are a suite of interactive rich media ad formats that help you connect customers with your brand message. Interactions in these ads can range from hovering the mouse pointer over an ad to expand the unit, to playing a video, to tapping for content. The ad itself can be a large canvas that you use to promote your brand's message, whether the canvas is a video carousel, interactive game or catalogue.

Note

Lightbox ad formats must use either the cost per engagement (CPE) or viewable Cost Per Mille (vCPM) bidding methods, and are required to run in "Display Network only" campaigns with the marketing objective "Engage with your content" (or "Display Network – Engagement ads" campaigns).

Here are some of the benefits of using Lightbox ads:

  • Connect with the right customers: You can target your ads using all the different Display Network targeting methods available, such as affinity audiences. In addition, you only pay when there's a qualified engagement with your ads (an engagement takes place when customers have "opted in" to receive your message – for instance, by hovering over your ad for two seconds).
  • Captivate your audiences: By using online resources that you might already have, such as videos or catalogues, you can create compelling ads using one of our rich formats. For example, you can create an ad that expands to a lightbox and provides a full-screen canvas, or you can create an ad that plays a video within the ad unit, with audio enabled, in the context that your customer is in.

How Lightbox ads work

Lightbox ads are available in standard Interactive Advertising Bureau (IAB) sizes. After customers have interacted with these ads, they load rich media either within the ad, or in an expanded canvas. This type of interaction reduces accidental engagements, providing a better experience for customers and better value for advertisers. For instance, on laptops and desktop computers, people hover their mouse over the ad for two seconds in order to engage; on mobile phones and tablets, consumers can tap on the ad to prompt the engaged state.

Note

Lightbox ads that you create are scaled to any ad size and are displayed in any ad unit, without more time and effort on your part. Having ads at your fingertips that automatically adjust to any ad slot size can help you not only reach more of your potential audience across the Google Display Network but also tailor your campaign to audiences using mobile devices, desktops or both.

Lightbox ad formats

Two Lightbox ad formats are available in AdWords:

  • Lightbox ad with multiple videos
  • Lightbox ad with video and image gallery
  • Lightbox with product gallery
  • Lightbox with video and image gallery
  • Lightbox with video and product gallery
  • Lightbox with image gallery and product gallery
  • Lightbox with video, image gallery and maps
Create a Lightbox ad with multiple videos
  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Click on the Campaigns tab, then click on the name of the Display campaign that you want to work on.

    Note

    The Ad gallery appears only for "Display Network only" campaigns with the marketing objective "Engage with your content" (or "Display Network - Engagement ads" campaigns).

  3. On the “+ AD” menu”, click on Ad gallery.
  4. Click on the Lightbox ads tile.
  5. Click on the Lightbox with multiple videos template.
  6. In the ad editor, upload your logo (only JPG, PNG or GIF files allowed) and add a logo Destination URL.

    Tips

    • Use a transparent brand logo.
    • Remove padding from the image to make the logo appear larger.
    • Recommended logo size is 50 x 50 pixels.
    • Click trackers may be used as the logo Destination URL.
  7. Select a theme, accent colour, background colour and gradient intensity.

    Tips

    • Provide HEX codes for the accent and background colours.
    • Go to www.rgbtohex.net/ to convert R, G and B colours into HEX codes.
    • You can also go to www.colorpicker.com/ to select a colour and its corresponding HEX code.
    • When choosing a font, preview your ad first to make sure that the text is legible on mobile-sized devices.
  8. Add your header message (maximum three lines).
  9. Add text and the URL for your header call-to-action button.
  10. Upload your videos and cover image (optional).
  11. Add a Display URL, landing page and ad name.
  12. Click on Preview and save.
Create a Lightbox ad with video and image gallery
  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Click on the Campaigns tab, then click on the name of the Display campaign that you want to work on.

    Note

    The Ad gallery appears only for "Display Network only" campaigns with the marketing objective "Engage with your content" (or "Display Network - Engagement ads" campaigns).

  3. On the “+ AD” menu”, click on Ad gallery.
  4. Click on the Lightbox ads tile.
  5. Click on the Lightbox with video and image gallery template.
  6. In the ad editor, upload your logo (only JPG, PNG or GIF files allowed) and add a logo destination URL.

    Tips

    • Use a transparent brand logo.
    • Remove padding from the image to make the logo appear larger.
    • Recommended logo size is 50 x 50 pixels.
    • Click trackers may be used as the logo Destination URL.
  7. Select a theme, accent colour, background colour and gradient intensity.

    Tips

    • Provide HEX codes for the accent and background colours.
    • Go to www.rgbtohex.net/ to convert R, G and B colours into HEX codes.
    • You can also go to www.colorpicker.com/ to select a colour and its corresponding HEX code.
    • When choosing a font, preview your ad first to make sure that the text is legible on mobile-sized devices.
  8. Add your header message (maximum three lines).
  9. Add text and the URL for your header call-to-action button.
  10. Upload your videos and cover image (optional).

    Tips

    • Video cover images are strongly recommended.
    • Recommended size is 675 x 542 pixels (4:3 ratio).
    • Don’t include text in the cover image.
    • Position the focal content in the centre of the image.
    • Include enough padding in the image.
  11. Upload images to the image gallery.
  12. Add a Display URL, landing page and ad name.
  13. Click on Preview and save.

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