Create a Lightbox ad

Reach, captivate, and delight your potential customers with the Lightbox family of interactive ad formats. Lightbox ads are a suite of interactive rich media ad formats that help you connect customers with your brand message. Interactions in these ads can range anywhere from hovering the mouse pointer over an ad to expand the unit, to playing a video, and to tapping for content. The ad itself can be a large canvas that you use to promote your brand's message, whether the canvas is a video carousel, interactive game, or catalog.

Note

Lightbox ad formats must use the cost-per-engagement (CPE) bidding method, and are required to run in "Display Network - Engagement ads" campaigns with only such ads. This means you pay only when people engage with your ads.

Here are some of the benefits of using Lightbox ads:

  • Connect with the right customers: You can target your ads using all the different Display Network targeting methods available, such as affinity audiences. In addition, you only pay when there's a qualified engagement with your ads (an engagement takes place when customers have "opted in" to receive your message - for instance, by hovering over your ad for two seconds).
  • Captivate your audiences: By using online resources you might already have like videos or catalogs, you can create compelling ads using one of our rich formats. For example, you can create an ad that expands to a lightbox and provides a full-screen canvas, or you can create an ad that plays a video within the ad unit, with audio enabled, in the context your customer is in.

How Lightbox ads work

Lightbox ads are available in standard Interactive Advertising Bureau (IAB) sizes. After customers interact with these ads, they load rich media either within the ad, or in an expanded canvas. This type of interaction reduces accidental engagements, providing a better experience for customers and better value for advertisers. For instance, on laptops and desktop computers, people hover their mouse over the ad for two seconds in order to engage; on mobile phones and tablets, consumers can tap on the ad to prompt the engaged state.

Lightbox ad formats

Two Lightbox ad formats are available in AdWords:

  • Lightbox ad with multiple videos
  • Lightbox ad with video and image gallery
Lightbox ad with multiple videos Create a Lightbox ad with multiple videos
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab, and then click the name of the Display campaign you want to work on.

    Note

    The Ad gallery appears only for "Display Network - Engagement ads" campaigns.

  3. On the “+ AD” menu”, click Ad gallery.
  4. Click the Lightbox ads tile.
  5. Click the Lightbox with multiple videos template.
  6. In the ad editor, upload your logo (only JPG, PNG, or GIF files allowed) and add a logo destination URL.

    Tips

    • Use a transparent brand logo.
    • Remove padding from the image to make the logo appear larger.
    • Recommended logo size is 50 x 50 pixels.
    • Click trackers may be used as the logo destination URL.
  7. Select a theme, accent color, background color, and gradient intensity.

    Tips

    • Provide HEX codes for the accent and background colors.
    • Go to www.rgbtohex.net/ to convert R, G, and B colors into HEX codes.
    • You can also go to color picker.com/ to select a color and its corresponding HEX code.
    • When choosing a font, preview your ad first to make sure the text is legible on mobile-sized devices.
  8. Add your header message (maximum 3 lines).
  9. Add text and the URL for your header call-to-action button.
  10. Upload your videos and cover image (optional).
  11. Add a display URL, landing page, and ad name.
  12. Click Preview and save.
Create a Lightbox ad with video and image gallery
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab, and then click the name of the Display campaign you want to work on.

    Note

    The Ad gallery appears only for "Display Network - Engagement ads" campaigns.

  3. On the “+ AD” menu”, click Ad gallery.
  4. Click the Lightbox ads tile.
  5. Click the Lightbox with video and image gallery template.
  6. In the ad editor, upload your logo (only JPG, PNG, or GIF files allowed) and add a logo destination URL.

    Tips

    • Use a transparent brand logo.
    • Remove padding from the image to make the logo appear larger.
    • Recommended logo size is 50 x 50 pixels.
    • Click trackers may be used as the logo destination URL.
  7. Select a theme, accent color, background color, and gradient intensity.

    Tips

    • Provide HEX codes for the accent and background colors.
    • Go to www.rgbtohex.net/ to convert R, G, and B colors into HEX codes.
    • You can also go to color picker.com/ to select a color and its corresponding HEX code.
    • When choosing a font, preview your ad first to make sure the text is legible on mobile-sized devices.
  8. Add your header message (maximum 3 lines).
  9. Add text and the URL for your header call-to-action button.
  10. Upload your videos and cover image (optional).

    Tips

    • Video cover images are strongly recommended.
    • Recommended size is 675 x 542 pixels (4:3 ratio).
    • Don’t include text in the cover image.
    • Position the focal content in the center of the image.
    • Include enough padding in the image.
  11. Upload images for the image gallery.
  12. Add a display URL, landing page, and ad name.
  13. Click Preview and save.

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