Final URL: Definition

The URL address of the page in your website that people reach when they click your ad.

Destination URL
  • The domain of the final URL needs to match the domain of your Display URL.
  • The final URL isn’t displayed on your ads (the URL shown is your Display URL).
  • The final URL is replacing the Destination URL as part of a URL upgrade. For now, you can choose to use either a final URL or a Destination URL as your landing page address.
  • If you use tracking information, enter it in your tracking template. You may not use cross-domain redirects in your final URL.

Learn what’s happening in the URL upgrade
Edit your Display URL and Landing page URL

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