Monitor cross-account performance

With a My Client Center (MCC) manager account, it’s easy to see how all of your managed accounts are performing, whether you’re viewing the data on the screen, or creating custom reports.

Here we’ll explain how to:

Viewing data on the “Performance” tab

On your manager account’s “Performance” tab, you'll find many of the same statistics columns you have in a single account. Some columns show by default, while others you’ll need to add by clicking Columns, then Modify columns.

You’ll also see the “Direct manager” and “Account” columns, which can help you quickly identify who’s managing the accounts listed. If you have a sub-manager account linked beneath your manager account, you can check your “Performance” tab to see all or only directly linked accounts by using the Accounts drop-down menu. You can also exclude sub-manager accounts.  The “Account labels” column lets you view and sort accounts by the custom account labels you’ve created.

Just as you do in your client accounts, you’ll also use the date range selector to limit or expand your view of account statistics to a particular time period that you choose.

You’ll also find spend totals for your managed accounts on your manager account’s “Performance” tab. Note that we’ll only display spend totals when all of the managed accounts share the same currency.

Note for accounts managing multiple currencies

If you manage accounts with multiple currencies, all currency-related columns (such as "Cost" and "Avg. CPC") are sorted first by currency type, then by amount.

Using filters to find the data that interests you the most

You can create filters to view labels, performance, and conversion information for all of your managed accounts.

Filters for columns based on currency, such as “Cost” or “Avg. CPC,” can only be created across serving accounts that share the same currency. When creating a filter, you’ll first need to choose from a list of available currencies (derived from the accounts linked to the manager account). The filtered results will include only client accounts with currencies that match what was selected. Results from any other accounts won’t be included.

Example

Let’s say a manager account has 3 managed accounts with total costs as follows:

  • Account A: Cost = USD 500
  • Account B: Cost =USD 300
  • Account C: Cost = EUR 1200
You create a filter for USD greater than $100. The filtered results show:
  • Account A: Cost = USD 500
  • Account B: Cost =USD 300
If you create a filter for EUR greater than 100, the filtered results show:
  • Account C: EUR 1200

 

Here's how to create a filter:

  1. From the “Performance” tab, click on the arrow portion of the Filter button and select Create a filter.
  2. Click the Client drop-down menu and hover the category of filter you want, Conversions, Performance, or Account information. Then choose the filter type.
  3. For filters related to cost, select the currency for the accounts you want to filter. You’ll only see filtered results for these accounts.
  4. Click Add another if you want to add an additional filter.
  5. When you’re ready, click Apply.

Using segments to organize your manager account data

Apply segments to the performance data across all of your managed accounts in much the same way as you do in your client accounts.

From your manager account’s “Performance” tab, click the Segment drop-down menu and select the option you want to segment by, such as “Network,” “Click type,” or “Device.”

Downloading and scheduling performance reports

From your manager account’s Client reporting tab, you can create, download, and manage a range of performance reports across all of your managed accounts, whether linked directly or indirectly to your top-level manager account, or just the accounts you choose. Then you can schedule the reports to be emailed to users on the account you specify.

We’ll store all of your scheduled reports and up to 100 non-scheduled reports and display them on the ”Client reporting” tab. This total doesn't count against the number of reports you can store in your individual managed accounts' report center. Once you reach the limit, new reports will replace the old reports.

Here's how to create a report:

  1. Go to your manager account’s Reports tab.
  2. Click +Create report. From there, you’ll be able to customize your report using the options described below.
  3. Once you’ve made all of your selections, click Create to generate your report.

Here are all of your options for creating your report:

Report types

You can create performance reports for the following areas:

Ad extensions reports:

  • App extension performance
  • Call extension performance
  • Offer extension performance
  • Sitelinks extension performance
  • Location extension performance
  • Campaign-level ad extension performance
  • Callout extension performance
  • Review extension performance

Dimensions reports:

  • Destination URL performance
  • Geographic performance
  • User locations performance
  • Search term performance
  • Paid and organic performance
  • Free clicks performance
  • Call details performance

Display network reports:

  • Topic performance
  • Automatic placement performance (URL)
  • Automatic placement performance (domain)
  • Managed placement performance (URL)
  • Managed placement performance (domain)

Other reports:

  • Account performance
  • Campaign performance
  • Ad group performance
  • Ad performance
  • Keyword performance
  • Audience performance
  • Auto target performance
  • Video campaign performance
  • Campaign details
  • Ad group details
Report formats

You can download your reports in any of the following formats:

  • Excel .csv
  • .csv
  • .tsv
  • .xml
  • .csv.gz
  • .pdf
  • .xml.gz
Date range

Choose to run your report from a group of pre-selected date ranges, or select “Custom” to set your own date range. Use the “Compared to” drop-down menu to run a report that compares two different date ranges.

Segments

Apply segments to your reports in much the same way as you do in your managed accounts. Click Add segment to begin, then select the option you want to segment by, such as “Network,” “Click type,” or “Device.”

Accounts and campaigns

You can choose to have your reports display data for all of your managed accounts and campaigns, or just the accounts and campaigns you choose.

  • “All accounts and campaigns” - Select this option to shows data for all of your managed accounts and their campaigns.
  • “Select accounts and campaigns” - Choose this option to pick the specific managed accounts and campaigns you want included in this report. You can use the search feature to locate specific accounts and campaign. Click + next to the account name to see campaigns. Click Add next to the accounts or campaigns you want to include in this report.
  • “Account labels” - Choose accounts by their account labels. Click Add next to the labels you want included in this report.
Columns

Each type of report has its own set of default columns. You can choose “Default columns for this report type” to see just these default columns, or choose “Select columns” to choose the specific columns you want to see. You’ll be able to view different categories of columns from the “Level of detail” drop-down menu below the “Columns” radio button choices.

Select Level of detail from the drop-down to see these column options related to account information:

  • Client name
  • Company name
  • Customer ID (default)
  • Ad group

Select Attributes from the drop-down to see these column options:

  • Time zone
  • Currency
  • Ad group state
  • Campaign state
  • Keyword state
  • Status
  • Match type
  • Quality score
  • Est. first page bid
  • Est. top page bid
  • Max CPC
  • Max CPM
  • Destination URL
  • Labels

Select Performance from the drop-down to see these column options:

  • Clicks (default)
  • Impressions (default)
  • Invalid clicks
  • Invalid clicks rate
  • CTR (default)
  • Avg. CPC (default)
  • Avg. CPM (default)
  • Search impression share
  • Search exact match impression share
  • Search lost impression share (rank)
  • Search lost impression share (budget)
  • Display impression share
  • Display lost impression share (rank)
  • Display lost impression share (budget)
  • Cost (default)
  • Average position (default)
  • Bounce rate
  • Avg. page views
  • Avg. time on site
  • % New Sessions

Select Conversions from the drop-down to see these column options:

  • Converted clicks
  • Click conversion rate
  • Cost/converted click
  • Conversions
  • Conversion rate
  • Cost / conversions
  • View-through conversions
  • View-through conversion rate
  • Total conversion value
  • Value / converted click
  • Value / conversions
  • Conversion value / cost
  • Conversion value / click
  • Sales conversions
  • Sales conversion value
  • Leads conversions
  • Leads conversion value
  • Sign-up conversions
  • Sign-up conversion value
  • Page view conversion value
  • Page view conversions
  • Other conversions
  • Other conversion value
  • Estimated total conversions
  • Cost / estimated total conversions
  • Estimated total conversion rate
  • Estimated total conversion value
  • Estimated total conversion value /cost
  • Value / estimated total conversions
  • Estimated total conversion value / click
  • Estimated cross-device conversions
Filters

Use filters to include only the data that interests you most in your report.

  1. Click the first drop-down menu, go to the type of filter you want (Conversions, Performance, Attributes, Level of Detail, Network), and select an option from the list that appears to the right of the arrow.
  2. Choose the other filter options from the available drop-down menus.
  3. To create an additional filter for this report, click Add another and follow the steps above.
Email and schedule report

You can choose to have your report emailed to yourself or to users on the account. Once you’ve clicked +Create report from the ”Client reporting” tab, click Email and schedule report, then choose from the following:

  • “No one (no emails needed)” - This is the default option; no emails will be sent.
  • “Only me” - The report will be sent to the email address for the client manager who’s signed in to the manager account.
  • “All account users with access to view reports” - This report will be sent to any users on the MCC account who are already granted access to view reports.
  • “Specific account users and me” - Choose the users on the account you want to receive the report.

Email access to reports is tied to user-access controls for your account. If you want to send the report to someone who doesn't sign in to your manager account directly, you’ll need to add them as an email-only user. Email-only users cannot log into your account; they can only receive account alerts, reports, and other notifications via email.

Here’s how to add an email-only user to your manager account:

  1. Click the gear icon in the top corner and select Account settings.
  2. Click Account access in the side navigation.
  3. Click +User.
  4. Enter their email address and name (optional).
  5. Click the Access level drop-down menu and select Email only access.

Schedule your report

You can choose to have the report emailed just once (this is the default) or set up a schedule. To create a schedule, click the drop-down menu and select how often you want the report to be sent to recipients you specified above.

Manage your reports

Once you’ve created a report, it’ll appear in the table on your “Client reporting” tab. The table shows you the settings for each report, when it was created, and by which user.

From the “Actions” column of this table, you also have the option to run or edit your report, or create another report that’s similar.

To run a report:

  1. Click Run in the “Actions” column of the report you want to run.
  2. Select an end date for the report.
  3. Click Run.

To edit a report:

  1. Click Edit in the “Actions” column of the report you want to change.
  2. Make your changes to any of the options in the “Edit report” window.
  3. When you’re ready, click Save.

To create a report that’s similar to an existing report:

  1. Click Create similar in the “Actions” column of the report you want to use as the basis for your new report.
  2. The “Download and schedule report” window will show settings based on the report you selected. Make changes as needed to create your new report.
  3. Click Create.

Next step

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