Parked domain site

A web address that was purchased but not thoroughly developed. This webpage typically has little or no content because the page is, for example, in development or waiting for a new owner.

  • Parked domain sites can be used for a variety of reasons: to reserve a web address for the future, provide some content on a page that would otherwise be blank because its registration expired, or other similar reasons.
  • Parked domain sites are part of the Google Network, so these sites can show AdWords ads that are relevant to the parked domain's URL or any content that may be on the page. Depending on the design of the site, the parked domain site can be classified as either a Search Network site or a Display Network site, and will show your ads depending on which of these networks you've opted in to.
  • You can see how your ads perform on parked domain sites by running a placement report in your account. You can also use our site- and category-exclusion tools to prevent ads from showing where they don't meet your advertising needs.
  • AdWords policy does not allow ads to link to parked domain sites that display only advertising listings and links, and that don't provide the user with unique and valuable content on the landing page domain.

Policy for ads using a parked domain
How to track performance on parked domain sites
How to exclude sites