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Adjust keyword bids

Your keyword bid represents how much you’re willing to pay when someone clicks on your ad. This is your keyword’s maximum cost-per-click (max CPC) bid amount.

Adjust a keyword’s bid

  1. Tap Keywords on the Home screen under "See all."
  2. Tap the keyword whose bid you want to change.
  3. Tap the current bid to edit it.
  4. Enter your new bid.
  5. Tap Save.

Sort keywords to find them faster

  1. Locate the column headers on the Keywords screen.
  2. Tap any of these column headers to sort your keywords.

Modify columns

  • To add columns, tap the columns Columns, tap the plus sign Plus sign, tap a column category, tap the switch Switch (enabled or on) to select the columns you want to show, tap the back arrow Arrow, then tap the checkmark Checkbox.
  • To remove columns, tap the columns Columns, tap the minus sign Remove column to select the columns you want to remove, then tap the checkmark Checkbox.
  • To re-order the columns, tap the columns Columns, tap and drag the handle Navigation menu next to any column name to change its position, then tap Apply.

See also

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