Play rate

How often your ad's video was played compared to how often the ad was shown.

  • Play rate is a ratio that calculates the number of plays your video ad receives divided by its impressions (the number of times your video ad is shown).
  • Use play rate to gauge user engagement with your opening image (for Click-to-Play video ads) or your selected video thumbnail (for YouTube-specific video ad formats).
  • If your ad has a low play rate, try creating a more engaging opening image or video thumbnail with a clear and attractive call-to-action.

About video ad reports
Tips to improve video ad performance
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