Opening image

The still image that's shown on your Click-to-Play video ad before someone plays the video.

  • The opening image is how your Click-to-Play ad will appear until someone plays the video. When someone clicks the image or the play button, your ad's video will play, replacing the opening image.
  • To improve your video ad's visibility, upload an opening image in all available video ad sizes. Google automatically resizes your video to scale to your selected sizes and opening image.

Examples of opening images
About Click-to-Play video ads