The Opportunities tab

  • Get more out of AdWords with the Opportunities tab — an entire section dedicated to helping you improve your campaigns.
  • Think of the tab as a personal assistant who customises opportunities for your account. It can help you discover new keywords, improve your bids and budgets, and more.
  • People who've managed their AdWords account long enough to have developed some performance history should try the tab.

How the Opportunities tab works

The Opportunities tab looks at your account's performance history, your campaign settings and Google search volume and trends, and automatically generates opportunities that could improve your performance.

What the Opportunities tab helps you do

If you have an account history to work with, the tab can help you:

  • See performance estimates based on historical data

    While the Opportunities tab doesn't predict whether your ads will do well, it does tap into a lot of data from the past like your campaign performance and what people search for on Google, to give you an idea of how each opportunity might improve your performance.

  • Make improvements without spending a lot of time

    The Opportunities tab looks for opportunities for you, so that you can focus on making decisions instead of conducting research.

  • Keep your campaigns fresh

    Have you been using the same keywords for a while? When's the last time that you changed your bids? The Opportunities tab can help you keep your account fresh.