Get more out of AdWords with Opportunities—an entire section dedicated to helping you improve your campaigns.
Each opportunity gives customized recommendations to help increase your campaigns' performance. Opportunities can introduce you to new, relevant features, help you get more out of your budget by improving your bids, keywords, and ads, and can work to increase the overall performance and efficiency of your campaigns.
This article explains the basics of how opportunities work. To start using opportunities and learn more about available opportunities, read Improve your account with Opportunities.
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How Opportunities work
The Opportunities tab looks at your account's performance history, your campaign settings, and trends across Google to automatically generate opportunities that could improve your performance. Learn more about available opportunities.
You might not see any opportunities if your ads recently started running, but be sure to check back again soon — AdWords regularly discovers opportunities for you and also launches new opportunity types.
What the Opportunities tab helps you do
If you have an account history to work with, the Opportunities tab can help you:
See performance estimates based on historical data
While the Opportunities tab doesn't predict whether your ads will do well, it does tap into a lot of data from the past, like your campaign performance and what people search for on Google, to give you an idea of how each opportunity might improve your performance.
Make improvements without spending a lot of time
The Opportunities tab looks for opportunities for you, so that you can focus on making decisions instead of conducting research.
Keep your campaigns fresh
Have you been using the same keywords for a while? When's the last time you changed your bids? The Opportunities tab can help you keep your account fresh.