Keyword Planner

A tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.

  • Search for keyword and ad groups ideas based on terms that describe your product or service, your website, or a product category related to what you're advertising. You can also enter or upload a list of keywords. And you can multiply two or more lists of keywords to create a new list that combines your keywords.
  • Get historical statistics, like the number of times people have searched for a keyword or how competitive that keyword is.
  • You can also get traffic estimates, like how many clicks and impressions your keywords might get for given bid and budget amounts.

To start using this tool, click the Tools tab and select "Keyword Planner" from the drop-down menu.

How to use Keyword Planner