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Link YouTube channels and AdWords

Linking a YouTube channel to an AdWords account allows you to promote the channel’s videos and access reporting from AdWords. You’ll be able to access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.

This article shows you how to link a YouTube channel with an AdWords account.

How it works

When you link a YouTube channel to an AdWords account, the YouTube channel owner can choose to make the following features available to your linked AdWords account:

  • View counts and calls-to-action (CTAs):
    • View ad completion rates of videos from linked channels.
    • Create call-to-action (CTA) overlays on videos from linked channels. Use these to share more information about the content of videos or to raise interest in the channel, other videos, or additional websites.
  • Remarketing: Create remarketing lists based on viewers’ past interactions on linked channels.
  • Engagement: View earned actions metrics from videos and video ads from linked channels. 

You can link more than one AdWords account to a YouTube channel, and vice versa. Note that you won’t be able to link a YouTube channel to AdWords if the channel has no public uploads and less than 10 subscribers. 

Note that linking accounts does not give the YouTube channel owner control over the AdWords account. Likewise, linking accounts does not let the advertiser add, delete, or modify videos from the linked channel.

If your AdWords account is overseen by a manager account, linking your YouTube channel will allow the AdWords manager account to access your YouTube channel metrics to create remarketing lists. If you have enabled remarketing list sharing in your AdWords account, a manager account can share remarketing lists that you’ve created with its other managed accounts.

Link or unlink accounts from YouTube

Link accounts from YouTube

Follow these instructions to link your YouTube channel to an AdWords account.

  1. Sign in to your YouTube channel.
  2. Click your channel icon or name in the upper right corner of the page.
  3. Click Creator Studio.
  4. Click Channel on the left, then click Advanced.
  5. Under "AdWords account linking," click Link an AdWords account.
  6. Follow the instructions, and then click Finish.
  7. Once the owner of the AdWords account approves your request, your YouTube channel will be linked to that AdWords account.

Unlink accounts from YouTube

  1. Sign in to your YouTube channel.
  2. Click your channel icon or name in the upper right corner of the page.
  3. Click Creator Studio.
  4. Click Channel on the left, then click Advanced.
  5. Under "AdWords account linking," click Edit in the "Options" column for the AdWords account you want to unlink.
  6. Click Unlink account.

Link or unlink accounts from AdWords

Choose the AdWords experience you're using. Learn more

To link a YouTube channel to your AdWords account:

  1. Sign in to your AdWords account.
  2. Click next to your AdWords account name at the top of the page.
  3. Click Linked accounts.
  4. Click YouTube in the navigation panel on the left.
  5. On the "YouTube channels" page, click +CHANNEL to choose the channel that you want to link to an AdWords account.
  6. In the "Link a YouTube channel" dialog, search for a channel or enter its URL.
  7. Follow the instructions to complete the process.

Once the owner of the YouTube channel approves your request, that channel will be linked to your AdWords account.

 

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