Display Planner

A tool in your account that provides targeting ideas and estimates to help you plan a Display campaign that you can later add to your AdWords account.

  • Display Planner generates ideas for all the ways that you can target the Display Network based on a particular landing page or what interests your customers. Targeting ideas include keywords, interests, topics, website placements, mobile apps, videos, demographics and remarketing.
  • Each idea comes with impression and reach estimates as well as historical costs. Think of these as a guide to help you plan your Display campaign better, rather than estimates and statistics to project performance.
  • You can find Display Planner under the Tools tab in your account.

How to use Display Planner