AdWords Terms and Conditions Update

We're always improving the AdWords program for our advertisers. As part of that, we've updated the contractual terms that govern the relationship between advertisers and Google.

What you need to do

To continue advertising with AdWords, you’ll need to accept the updated terms. If you don’t accept the terms, your campaigns may be paused until you accept them. To keep your AdWords services running, we recommend reviewing and accepting the terms within your AdWords account as soon as possible.

Where to find the new terms and how to accept them

When you sign in to your AdWords account (, you’ll automatically be taken to a page with the updated terms and conditions. You’ll also see a red alert bar at the top of other screens in your account. To accept the new terms, simply follow the prompts within your account.

Outside of your account, you can review the new terms at If you're based in the Asia Pacific region, review the new terms here instead. To review our previous terms and conditions, see below.

Not seeing the new terms when you sign into your account?

Don’t worry! If you’re not seeing the new terms when you sign into your account, there’s nothing more for you to do right now. Because we’re updating the new terms on a rolling basis, you may be scheduled for a later time. Or your terms may already have been accepted by someone you’ve authorized to act on your behalf (for example, an advertising agency, or someone you’ve authorized to be financially responsible for your accounts).

What’s changed?

To prevent a conflict of interest, Google can’t interpret the new terms for you or provide an analysis of how the previous version (see below) compares to the new. There are quite a few changes, and as with any legal document, you might consider consulting an attorney if you have legal questions. Here are some general points about the new terms:
  • Accepting the new terms does not change any of your bids, budgets, or other campaign settings. As always, you’ll continue to control your settings in the Campaign tab of your account.

  • The updated terms accommodate new advertising products and services. For example, we now offer third-party ad serving in some situations, so you’ll see provisions about how we resolve ad serving disputes.

  • You’ll also see updated links to our policies, and better consistency among our advertising terms globally.

  • Keep in mind that if you decline the new terms, your ad serving will be paused.

Previous terms and conditions

You can view our previous terms and conditions in the following languages:

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