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Approved (limited): Definition

A status given to ads that comply with our policies but are limited as to where and when they can appear.

An ad will be marked "Approved (limited)" when AdWords policies (common examples include Alcohol, Copyrights, Gambling, Healthcare and Trademarks) prevent certain types of ads from showing in certain regions, to certain ages or on certain devices. Ads won’t show on mobile devices if the destination performs poorly on mobile devices.

Find out more

Enable the Policy Details column to see why an ad is Approved (limited)

About the ad approval process

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