Display URL

The webpage address that appears with your ad, typically shown in green text.

  • For each ad, you'll specify a display URL that's shown to customers and a destination URL that's used to determine where people are taken when they click your ad.
  • Display URLs are meant to appear in your ad to give people a clear idea of what page they'll arrive at when they click an ad. An example of a display URL is “www.example.com” where “example.com” is the domain name. Note that a destination URL, on the other hand, is a specific location within your site where you want to take someone who clicked your ad. While the destination URL doesn’t have to match the display URL, it should be in the same domain (like www.example.com/shoes). For this reason, Google's policy is that both URLs be within the same website (meaning that they share the same domain).
  • Your display URL will appear in your ad with the "www." prefix and in lowercase (even if you enter it with capitalised letters). If your website address begins with a sub-domain, your Display URL will appear with the sub-domain, like "support.google.com."
  • Google can only show up to 35 characters of your display URL (or 20 characters for WAP mobile ads). If your display URL is longer, a shortened version will be shown with your ad.

Display URL policy
How to edit your URLs