Clear search
Close search
Google apps
Main menu

Display URL: Definition

The webpage address that appears with your ad, typically shown in green text.

Display URL
  • Your display URL appears in your ad with a "www." prefix, in lowercase letters (even if you enter it with capitalized letters). If your URL begins with a subdomain, your display URL may include it (for example, the "support" in "").
  • Display URLs give people an idea of where they'll arrive after they click an ad. The landing page you define with a final URL tends to be more specific. If your display URL is "," for example, your final URL might be "" The domain of your display URL (the "" part, in this case) needs to match the domain of your final URL.
  • Google can only show up to 35 characters of your display URL (or 20 characters for WAP mobile ads). If your display URL is longer, a shortened version will be shown.

Display URL policy
Edit your display URL and landing page URL

Was this article helpful?
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.