About AdWords campaign types

Advertising with AdWords starts with creating a campaign. The type of campaign that you choose to create should be based on your advertising goals. For example, if you'd like to show ads on Google.com to get more visitors to your website, that would be a Search Network campaign.

Each advertising network has different types of campaigns to suit your goals. This article goes through some campaign types.

How different campaign types work

As you get started with your campaign setup, you'll be asked to pick a campaign type and campaign subtype.

The campaign type determines where customers will be able to see your ads, but you make this more specific by targeting your ads. Learn more about targeting your ads.

Campaign types include:

  • Search Network with Display Select
  • Search Network only
  • Display Network only
  • Shopping
  • In-stream video

The campaign subtype determines which settings and options are available, such as the types of ads you can design. These options let you tailor your campaign to match your business goals and focus on the features that are most relevant to you.

Campaign subtypes include:

  • Standard
  • All features
  • Marketing objectives

Campaign types are centred around Google's advertising networks: the Google Search Network, the Google Display Network and the YouTube Network.

These networks make up all of the places where your ads can appear, including Google sites, websites that show relevant Google ads and other placements – like mobile apps.

Choose a network setting by selecting a campaign type for your campaign.

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