Increase your conversions
An action a customer takes on your website is called a conversion because the customer's click translated -- or converted -- to business. By tracking conversions -- such as purchases, sign-ups, and other types of leads -- you get insight into which ads, keywords, and campaigns are bringing you the most business. A logical next step is to invest in the best ones, to boost your return on investment (ROI). You can also use Conversion Optimizer.
Conversion Optimizer can help you maximize your ROI by automatically getting you the most possible conversions for your budget. By using your historical conversion data from Conversion Tracking or Google Analytics, Conversion Optimizer ensures that your ads show more often when you’re likely to get conversions and less often when conversions are less likely. This way, you get more conversions without having to increase your budget.