If you'd like your ads to show on YouTube or Display Network, add them as placements to your ad groups. These could be placements related to your products or services, or online destinations that your customers visit.
Google's policy doesn't allow you to target placements that promote hatred, intolerance, discrimination or violence towards an individual or group. All campaigns are subject to the Google Ads advertising policies. Learn more about Inappropriate content.
Instructions
Add placements
- In your Google Ads account, from the workspace bar at the top, select display campaigns or video campaigns.
Note: If you prefer to use the navigation panel on the left, click Change view in the top right of your Google Ads account.
- Select the campaign that you want to edit.
- Select Content from the page menu on the left, then click Placements.
- Click the pencil icon. If you’re adding placements to a display campaign, click Edit placements after you click the pencil icon
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- Click Select an ad group, then select an ad group in the campaign that you want to edit.
- (Display campaigns only) Choose the targeting type for your placements.
- Targeting (recommended): Narrow the reach of your ad group to the selected audiences.
- Observation: Don't narrow the reach of your ad group.
- Select a placement type in the box that appears. Keep in mind that some placement types require you to search by a word, a phrase, a URL or a video ID before you can include the placement type in your ad group:
- Websites: Place your ads on specific websites. Requires a search in the placement box.
- YouTube channels: Place your ads on specific YouTube Channels. Requires a search in the placement box.
- YouTube videos: Place your ads on specific YouTube videos. Requires a search in the placement box.
- Apps: Place your ads in specific apps. Requires a search in the placement box.
- App categories: Place your ads in specific apps that fit a category (for example, 'Books'). Eligible app stores include the Apple App Store and Google Play. You don’t need to use the search field to narrow down your results if you choose this placement type.
- Tick the boxes next to the placements that you want to target.
- (Optional) To enter multiple placements, click Enter in the box, then enter your placement URLs. When you finish, click Add placements.
- Click Save.
.Edit placements
You can pause, enable or remove specific placements, edit placements or edit bids that you’ve set on your placements.
- From the workspace bar at the top, select display campaigns or video campaigns.
Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
- Select the campaign that you want to edit, then select an ad group in that campaign.
- SelectContent from the page menu on the left, then click Placements.
- Click the tick box next to the placement that you want to edit.
- Click Edit, then choose how you want to edit the placement:
- Change the status of a placement: Click Pause, Enable or Remove.
- Edit bids: Click Change bid adjustments, Change max. CPC bids, or Change max. CPM bids.
If you remove a placement, your ads may still appear on the placement that you remove if the ad group contains keywords, topics or other phrases that match with the placement.
Copy placements to another ad group for display campaigns
After you've set up placements for one ad group, you can copy your placements to other ad groups in display campaigns.
To copy your placements:
- From the workspace bar at the top, select display campaigns.
Note: If you prefer to use the navigation panel on the left, click Change view in the top right of your Google Ads account.
- Select the campaign that you want to edit, then select an ad group in that campaign.
- SelectContent from the page menu on the left, then click Placements.
- Click the tick box next to the placements that you want to copy.
- Click Edit.
- In the 'Edit' menu, click Copy (or Ctrl + C for windows and Cmd + C for mac on your keyboard).
To paste your copied placements:
- From the workspace bar at the top, select display campaigns.
Note: If you prefer to use the navigation panel on the left, click Change view in the top right of your Google Ads account.
- Select the campaign that you want to edit, then select an ad group in that campaign.
- SelectContent from the page menu on the left, then click Placements.
- Click the tick box next to the name of the ad group where you want to paste your placements.
- In the 'Edit' menu, click Paste (or Ctrl + V for windows and Cmd + V for mac on your keyboard).
Info card
Info card is an assistive feature that helps you with contextual targeting when you create a campaign. In particular, Info card can assist you while selecting topics to target, video lineups and placements.
- For topics to target, an info card provides you with insights on estimated impressions, criteria for the location and more.
- For video lineup and placements, the info card provides you with insights on top audiences and YouTube categories.
To access the info card for a particular topic, hover the cursor over the particular topic or option you want more information about.
